Joel Buckle Media NEA Year 1

  Planning: channel content: Based on football- English divisions target audience: 16-25 year old sports fans. NAME OF CHANNEL: Street Sports, The Big Win, Backyard Action This sports channel will be called ‘street Sports’. I have decided on this name as the content will mainly be around football, something I am very interested in and have good knowledge off. The idea street sports come from football often being related to a sport played on the streets, this therefore can be something the audience can relate to. On the drafts ideas I have made I have included an image of popular and well-known news, such as Messi lifting the world cup, I have chosen this as It could be an indication of what the channel content will include such as news about the sports. The target audience I am trying to appeal to would also know and understand the types of footballers I am using.

 

 

 

 

  Statement of Intent The ASA is the Advertising standards Authority and makes sure ads across the UK stick to the advertising rules. A few rules of the ASA is that the advertisement should not be misleading and or deceptive, my advertisement will not to this by clearly included sports in the advertisement that will be shown on the sports channel and also clearly state that I am promoting a sports channel. My adverts will also include a sense of responsibility to the audience and society, with no inappropriate content for young people to view and therefore complying with the ASA rules. I also will represent my sports channel in a positive light. The intended target audience for my sports channel Is 16-25, this is significant as the media representation will be shown in a young and energetic light, this is to contribute to the likeliness of the target audience watching the sports channel. People around these ages are obviously of a younger generation and are more likely to still b...